A Local Curls Beauty Brand's Review

A Local Curls Beauty Brand's Review - Coco Curls

Hair care, very subjective to every individual's requirements. One's solution is usually not another's remedy. Too many factors play a role. Other than different hair types and concerns, weather of a region plays a major role to hair outlook. This includes air characteristics and water. Most obvious example is when you're travelling and hair outlook changing with the weather. The products you used in your home town become alien in another region. It is this different. The rant is for all hair types but the one in particular to today's post... the curly hair. You got that right, I'm the curly one! More on the topic in future posts, definitely something you would not find this comprehensive and informational anywhere on the internet! So do Sign up to my Blog because I push out only great content for you.

Where I'm from, local and imported brands are usually for straight hair. There are only a handful of imported curly hair brands, but none from my wishlist. So I overlook them and get regular commercial brands instead. Then recently, this came. The first curly brand called "Coco Curls". A responsible, vegan, and cruelty free brand that is formulating products free of sulfates, silicon, and parabens. It is making curly hair products for women and men. I'm proud to say that it's local!

Coco Curls Leave-In Curl Conditioner, 250 ml, $7.9

Coco Curls Leave-In Curl Conditioner is a lightweight hydrating formula that detangles, moisturizes, and restores hair definition.

Ingredients:

According to all I've learnt on my self-taught journey (though I've much more to learn), the product's ingredients are atypical of straight hair products but not uncommon in curly hair brands. This is the basic ingredient list you need to look for in natural curly hair products! Of course the brand would also state curly hair on its packaging. If you don't see these, then those are probably commercial hair products for straight hair.

Look for the sulfate free tag. Curly girl method products should be sulfate free to avoid damage and definition loss to the curls. Instead, look for Behenamidopropyl Dimethylamine, Isopropyl Myristate, Polysorbates, and Cetrimonium Chloride. This product is without any oils and is purely a hydration formula. Highlight ingredients are Aloe Vera Leaf Extract, Green Tea Extract, Sugar Cane Extract, Apple Extract, and Citric Acid.

How I Use It:

One pump for short hair and three for long curly hair is enough. You don’t want to pile too much of leave-in conditioner. Apply on wet or damp hair after washing, and then comb.

Review:

Coco Curls Leave-In Curl Conditioner is the lightest form of a conditioner. Texture is not tacky at all which I loved. But when I smelled it, I could smell the chemicals, it was inky. This is where innovation concept comes but more so, the art and finesse of product development. Coconut fragrance is not effectively infused in the product. So it would go pretty much away, making it a mild fragrance. To give you the best review, I tested it for two days. On day 1, it de-tangled, and coated my extremely dry and damaged hair with some hydration. Further, it did two things; gave the bounce and volume. Day 2, it didn’t help with tangles but kept the bounce and volume. Also, the product did not make my hair drier even on the second day, meaning the formula is not strong.

It didn’t give curl definition or reduce frizz, which is the job of oil or gel based curl enhancing products. But as the product claims, it gave hydration. To tame my hair I would definitely need to follow up with more styling products.

Packaging:

Coco Curls Leave-In Curl Conditioner comes in a bottle with a pump. It is a good, clean and hygienic way to use the product. The cap is quite basic and commercial, not too elegant, but I like the cardboard box and yellow and green branding.

The responsible part to packaging is that the brand recycles the bottles. It encourages a call back on empty bottles for future discounts. This also makes the customer responsible to not dump it in the bin and instead, send it back which they will collect from customer's location. A smart win-win! Environment, customer, and brand, all are happy.

How It is Different from its Competitors:

If we look at economic factors, there is still considerable import ban in Pakistan. This gives the brand a fair chance of establishing in the market. I found out about this brand through word of mouth and got my first buy. Unless the best brands for curly hair show up in the market to give it a head on competition, I believe it will enjoy its monopoly, the inelastic demand from curly haired consumers. Another benefit is price as per quantity. It retails for USD 8, whereas imported leave-in conditioners are for USD 15 on average.

Key Decision Making Factors:

The first factor you need to look for is accessibility. Don't get straight hair imported products if you have relevant and local alternatives available. Nothing is better than promoting local products. This rule applies for all, no matter where on the globe you live. Two, it targets curly hair. So you, the right audience, don't look for straight hair products to which you were so loyal to for 20 years! Hair calls for changing product regime! Don't hesitate to ditch your old hair care products for new ones and do your curls a favor. Explore!

Would I Repurchase:

Probably yes. But for now, I’m trying to look for a different solution set to my hair. I will share with you once I get them.

Recommended for: Curly and wavy hair.

Rating:

Performance Rating (overall) 4

Category:

Quantity                5

Price                     5

Texture                 3

Moisturizing         3

Ingredients          3

Packaging           4

Value for money  4

That’s all for now. I hope you enjoyed reading it. If you liked the post, please do share it.

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